Blackberry’s Project Ion
A year ago Blackberry was in what appeared to be terminal decline and attempts to find new owners failed. Newly-appointed CEO John Chen sought to turnaround the company by reconnecting to its core enterprise customers, stemming the losses that were haemorrhaging the company, and outsourcing manufacturing to China’s Foxconn. The rather bizarrely shaped Blackberry Passport phone has been somewhat emblematic of Mr Chen’s first year at the company – slightly more successful than expected. One pillar of Blackberry’s overall strategy … Read more…