Frugal Innovation – Doing more with less
Frugal Innovation – “the ability to do more with less” is the title of a recent book by academics Navi Radjou and Jaideep Prabhu. This started off as a book called Jugaad Innovation (from a Hindi word meaning an innovative fix), examining innovation facilities in developing countries, but then found interest in developed economies as companies tried to adapt to consumers’ more spendthrift ways as well as an increased importance being placed on sustainable solutions. Frugal innovation as proposed by the … Read more…