Month: January 2020

The Smart Products Playbook – Using data to create compelling experiences

In the previous post of this series, we explored ways by which recurring revenues can be obtained from connected products. In this post, we extend the investigation to Smart Products. Two questions immediately come to mind. When does a product become ‘smart’ rather than simply connected? And is does being smart really equate with being useful? Do smart products, which make use of some form of machine learning or another form of artificial intelligence capability, really help users? Equally of relevance, … Read more…

Finding the best Digital Business Model for IoT. A Quick Guide.

This is the first of a three-part series on how consumer products companies can extend from providing connected products to truly smart products, considering the impact on business models and organisational capabilities.  The past five years have seen an explosion in the growth of connected consumer products. This was first noticeable in the smart home space where start-ups in the US like Nest, Ring and Canary brought in a wave of app-controlled devices. These were stylish, design-led products, intended to appeal to … Read more…